Service Terms

These conditions apply whenever any guarantee is offered by Stratafill.

If your Order/Invoice includes a performance guarantee of any kind (appointments, leads, or other targets), the guarantee is valid only if you continuously meet the requirements in Section 2.

If any requirement in Section 2 is not met, the guarantee is immediately void (or paused for the period of noncompliance) for the affected items.

You must meet all of the following throughout the campaign. Failure on any item voids the guarantee:

• Provide Creative Assets: You must provide the requested creative assets (photos and videos) we reasonably request.
• Allow Direct Booking: You must allow Stratafill to book appointments directly on your calendar/booking system for qualified prospects (and provide the required access/permissions).
• Budget Continuity: The ad campaign must run for the full guarantee period (if one is specified) or the active engagement without dropping below the agreed daily budget on your Order/Invoice.
• Lead Handling & Speed: You must not delete leads and must follow up with each new lead within a "reasonable time."
  • "Reasonable time" means no more than fifteen (15) minutes from the time the lead is generated, unless otherwise agreed in writing by both parties.
  • Deleting a lead or failing to follow up within 15 minutes voids the guarantee for the affected lead/appointment.
• Offer Consistency: You must stick with the agreed-upon service/offer. Pivoting to a new service/offer (including pricing, product, or positioning) voids the guarantee unless Stratafill agrees in writing and targets/budget are reset.

These conditions apply to all guarantees Stratafill may offer. If a plan is labeled "no guarantee," then no guarantee applies.

• Appointment-based guarantees: counted solely by Scheduled Appointment Opportunities recorded in your calendar during the stated guarantee period (if any) or while the engagement remains active. Duplicates with the same person & company within 90 days do not count.
• Lead-based guarantees: counted when leads are captured in the agreed destination (CRM, sheet, or booking tool), are not duplicates within 90 days, and meet any agreed qualification criteria listed on the Order/Invoice.

If we miss the guaranteed target and you satisfied all requirements in Section 2:

• Default path: Stratafill may continue working at no additional Stratafill fee until the shortfall is delivered; you remain responsible for META ad spend and any platform/tool fees for the following months, or
• At Stratafill's sole discretion: Stratafill may provide a partial or full credit/refund instead of (or in addition to) continuing work.

These are your sole and exclusive remedies related to any guarantee.

• You may cancel at any time with 30-days' prior written notice before the next billing date.
• Cancellation during a guarantee period will be prorated if the guarantee target has not yet been reached, based on elapsed time and/or portion of the target delivered through the effective cancellation date.
• Cancellation stops future renewals/charges; it does not retroactively void fees already incurred or any third-party media/platform costs.

• All sales are final. All payments to Stratafill are non-refundable.
• You authorize Stratafill (or its processor) to charge your payment method for fees and, where applicable, auto-renewals shown on your Order/Invoice.
• No chargebacks. Billing concerns must be raised directly with Stratafill.
• You are always responsible for third-party media/platform/tool costs (including META ad spend) unless explicitly stated otherwise in writing.

Targets and/or pacing may be reasonably adjusted if:

• (a) the agreed daily budget is reduced below the Order amount;
• (b) you materially narrow targeting, geography, or offer; or
• (c) platforms impose deliverability/rate limits, policy restrictions, or outages beyond Stratafill's control.

Material adjustments will be documented via email.

Each party will handle personal data in accordance with applicable law and posted privacy notices. You will keep access credentials current and provide only what is necessary to perform the Services. Both parties will follow advertising and platform policies.

Except for any express guarantee offered on your Order/Invoice (as conditioned by Section 2), the Services are provided "as is." To the fullest extent permitted by law, Stratafill's total liability is capped at the fees paid for the then-current billing period. No indirect, special, incidental, or consequential damages.

Stratafill may update these Terms; material changes apply on renewal or to new orders. We will update the "Last updated" date above. Governing law and venue appear on your Order/Invoice (or, if not specified, the laws of Delaware, excluding conflicts rules).

Contact: support@stratafill.com